For Pro-tier clients, always reference their dedicated account specialist by name in any reply. Builds the high-touch perception they're paying for.

Always quote the published list price for the client's tier. Custom or negotiated pricing must be approved by the senior AM before it goes in a draft.

When sellers complain about fees, do not argue that fees are standard. Offer a margin review covering: product price, shipping, discounts, ads, offsite ads, refund rate, and net payout. Show where the seller is losing margin and what can be changed.

Anchor pricing conversations around net payout per product, not the headline fee rate. Most fee complaints become margin conversations once the seller sees offsite ads, shipping, and refund deductions in one view.

Wasteful ad spend is the most common hidden cost behind 'fees are too high' complaints. Pull offsite ads attribution and conversion rates per category, and recommend specific cuts before discussing fees.

Frame pricing and commercial proposals against the seller's value band (A/B/C/D by annual GMV). Band A (>$5m) gets senior commercial conversations and dedicated review; Band D (<$250k) follows the standard pricing path.